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The best way of creating the right visual impression of the brand
is the consistent use of the same well designed distinguishing features
wherever they can appropriately be embodied. This gives
cumulative impact to the features used, causes the organisation’s
facilities to be easily recognised and produces an identity which reflects the unity of the organisation behind all our activities.
The basic element of identification for brand identity is Logotype . It is a distinctive element of corporate signature. Through consistent and correct use of the symbol and graphic elements we can ensure that a brand communicates itself with clarity and with relevance .
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