Boost Rover

Facebook and Instagram Ads Specialist | Meta Ads Manager

Hope and Dignity International • Freelance

Dec 2024 - Feb 2026 • 1 yr 2 mos

I worked with Hope and Dignity International, a fashion and apparel brand, to manage and optimize their Facebook and Instagram advertising campaigns. My responsibility was to create a complete advertising strategy that could generate targeted traffic, improve engagement, and increase online sales. I managed the full advertising process including campaign setup, audience targeting, ad creative optimization, and performance tracking. I also configured Meta Pixel and Conversion API to ensure accurate tracking of website visitors and customer actions. During the campaign, I focused on reaching the right audience in the United States and optimizing the ads to achieve a higher click-through rate while keeping the cost per click low. Through continuous monitoring and optimization, the campaign generated strong engagement and efficient traffic to the Shopify store. This experience allowed me to develop advanced expertise in Meta Ads Manager, audience research, pixel tracking, ad optimization, and social media marketing strategies specifically for e-commerce and fashion brands.