Joanne

Social Media Management

Frank Marketing • Freelance

Aug 2025 - Present • 9 mos

Founded and lead Frank Marketing, delivering strategic social media management and paid advertising services to small businesses and personal brands. Focused on building strong digital foundations that increase visibility, strengthen brand positioning, and drive measurable growth. Work closely with clients to develop tailored strategies that turn social media into a consistent marketing and lead-generation tool. Core Responsibilities • End-to-end social media management (Instagram & Facebook) • Development of bespoke social media strategies aligned with business goals • Creation and management of Facebook & Instagram ad campaigns • In-depth social media audits with actionable growth roadmaps • Canva graphic design aligned with cohesive brand identity • Planning and leading content creation days for high-quality visual assets • Content calendar development and structured scheduling • Performance analysis, reporting, and ongoing optimisation Key Achievements & Impact • Transformed client accounts from inconsistent posting to structured, strategy-led growth • Increased reach, engagement, and enquiry rates through conversion-focused content • Improved return on ad spend through targeted Facebook & Instagram campaigns • Elevated brand positioning through cohesive visual branding and messaging • Implemented scalable systems allowing clients to maintain long-term consistency • Built long-term client relationships through measurable, results-driven delivery

Social Media Manager

Salon Guru • Freelance

Aug 2022 - Present • 3 yrs 9 mos

Provided freelance social media management services for hair salons, beauty salons, and aesthetics clinics, delivering strategy-led content designed to increase visibility, engagement, and client bookings. Worked with multiple brands simultaneously, ensuring each maintained a strong, cohesive, and results-driven online presence. Key Responsibilities • Developed tailored social media strategies for hair, beauty, and aesthetics businesses • Created branded graphics and promotional content using Canva • Planned and scheduled content across Instagram and Facebook • Conducted hashtag and keyword research to improve discoverability • Performed in-depth social media audits with actionable growth recommendations • Created engaging captions aligned with brand tone and target audience • Analysed performance metrics and optimised content accordingly Key Achievements • Improved engagement rates through strategic content planning and optimisation • Increased online visibility via targeted hashtag and keyword research • Strengthened brand identity through consistent, cohesive visual design • Supported salons and clinics in generating greater booking enquiries through social media • Delivered scalable, repeatable content systems across multiple client accounts

Social Media & Marketing Manager

Hair Ministry • Período integral

Jan 2008 - Feb 2023 • 15 yrs 1 mo

Managed the salons’ digital presence across Instagram and Facebook, creating strategic content designed to increase brand awareness, engagement, and bookings. Supported overall brand development through cohesive visual design and website content updates. • Managed and grew Instagram & Facebook accounts • Created engaging content including posts, reels, stories, and promotional graphics • Developed content calendars aligned with seasonal campaigns and salon promotions • Wrote and uploaded SEO-friendly blog posts via WordPress • Designed branded graphics using Canva • Refined and implemented cohesive brand colour palettes and visual identity • Monitored analytics and adjusted strategy to improve engagement and reach Increased social media engagement through consistent, strategic posting • Strengthened brand identity with cohesive visual branding and colour strategy • Improved website content and user engagement through regular blog updates • Supported campaign launches and promotions that drove appointment enquiries • Built a recognisable, professional online presence for the salon