Bernardo PV

Digital Ecosystem & SEO Lead

FitGolfe • Autônomo

Apr 2025 - Present • 1 yr 4 mos

Built a full digital ecosystem from scratch for a new entrant in a competitive sports-retail category with zero digital footprint — no SEO presence, no product taxonomy, no naming strategy. Designed the UX architecture, product taxonomy, and a dual SEO + GEO content strategy, laying the foundation to capture organic demand before a single euro was spent on paid media. Skills: SEO, UX Audit, Product Architecture, Content Strategy, GEO Optimization Industry: Sports Retail / E-commerce

Performance Marketing Lead — Direct-Booking Acquisition

Solverde Casinos & Hotels • Autônomo

Jan 2025 - Present • 1 yr 7 mos

Description: Reduced OTA-commission dependency for a property within a larger European hotel group by building a direct-booking acquisition engine. Ran Google Search campaigns targeting high-intent travellers, deployed Meta retargeting to recapture site visitors, and redesigned the booking landing page for direct conversion. Cut cost-per-booking from €70 to €20 while growing total revenue 40% and direct bookings 35%. Skills: Google Ads, Meta Ads, Landing Page CRO, GA4, Retargeting, Hospitality Marketing Industry: Hospitality / Travel

Performance Marketing Lead — Paid Search & Social

Ana Joalheiros • Autônomo

Nov 2023 - Jul 2025 • 1 yr 8 mos

Description: Rebuilt paid media strategy for an e-commerce jewellery brand after diagnosing budget waste on broad-match keywords with zero purchase intent. Restructured the Google Ads and Meta ecosystem by product category, launched lookalike audiences from past purchasers, and built a retargeting architecture and negative-keyword program from scratch. Result: 5× ROAS, +60% annual revenue, and a 40% cut in wasted ad spend within 3 months. Skills: Google Ads, Meta Ads, Audience Strategy, Retargeting, Negative Keyword Management, CRO Industry: E-commerce / Retail