Ben K

Google Ads Specialist

Fiverr • Freelance

Oct 2021 - Present • 4 yrs 9 mos

Managed and optimized Google Ads campaigns for businesses aiming to increase conversions while reducing wasted ad spend. Focused on identifying underperforming areas, restructuring campaigns, and implementing data-driven strategies to improve overall ROI. Key responsibilities included keyword research, audience targeting, bid strategy optimization, and conversion tracking setup to ensure accurate performance measurement. Worked with different campaign types including Search and Display, helping businesses generate consistent leads and improve ad efficiency. Achievements include improving click-through rates, lowering cost-per-click, and increasing conversion rates through continuous testing and optimization. Strong emphasis on aligning campaigns with business goals to deliver measurable growth and long-term results.