Shayan Paras

Head Designer

Shop Paras • Período integral

Jun 2024 - Present • 1 yr 11 mos

I am currently the Head Designer at Shop Paras, where I lead all creative projects for the company, overseeing branding, digital campaigns, product packaging, and AI-assisted designs. During my time here, I have developed complete brand identities for multiple products, including logos, color palettes, typography, and social media assets, ensuring consistency across both physical and digital platforms. One of my notable achievements was creating packaging for organic honey, natural spices, and dairy products, delivering print-ready files and realistic 3D mockups that significantly improved product appeal and shelf visibility. In addition to branding, I manage the visual strategy for our YouTube channel and social media platforms. I design custom thumbnails, banners, posts, and promotional graphics, creating a cohesive style that has increased audience engagement and brand recognition. I also use AI tools like Adobe Firefly and MidJourney to generate creative concepts, which I refine in Photoshop to produce high-quality campaign visuals. This workflow has reduced production time by half while maintaining professional standards. Beyond design execution, I have led marketing campaign visuals for Instagram, Facebook, and other platforms, including carousel posts, story templates, and promotional banners, resulting in higher engagement and increased online sales. I also established the internal design workflow, creating templates, organizing files, and training junior designers on branding, packaging, and social media design, which has improved team efficiency and output quality. Overall, my experience at Shop Paras has allowed me to combine creative design, AI-assisted workflows, and leadership skills to deliver professional, results-driven projects that help the company grow and stand out.