Becky

Etsy Shop Branding & Product Presentation

Fiverr • Freelance

Apr 2026 - Present • 4 mos

I create professional branding and visual assets for Etsy sellers and product-based businesses that want their shops to look more established, consistent, and memorable. My focus is on creating a visual identity that supports the products while giving the entire storefront a polished and trustworthy appearance. I work on branding projects for businesses that need more than just a logo. This can include developing a complete visual direction for the shop and creating supporting graphics that make the brand feel consistent across the storefront, product presentation, packaging, social media, and promotional materials. For Etsy stores, I understand how important the first visual impression can be. A customer may see the shop banner, logo, product images, listing graphics, and social media content before deciding whether a brand feels trustworthy. My work also includes creating branded assets that can be used beyond the Etsy storefront. These can include packaging elements, thank-you cards, product inserts, promotional graphics, social media designs, and other materials that extend the brand experience after a customer makes a purchase. I focus on creating clean, intentional, and recognizable designs that reflect the personality of each business. Whether the brand is minimal, modern, playful, luxury-focused, handmade, or product-driven, I adapt the visual direction to fit the business rather than relying on a one-size-fits-all approach. The overall goal is to help Etsy sellers create a stronger brand presence, improve the professionalism of their storefront, and build a visual identity that customers can remember across different touchpoints. Key Skills: /Etsy Branding/ /Etsy Shop Design/ /Etsy Banner Design/ /Etsy Storefront Design/ /Logo Design/ /Brand Identity/ /Visual Identity/ /Product Branding/ /Product Presentation/ /Packaging Design/ /Social Media Design/ /Marketing Graphics/ /Shop Graphics/ /Marketplace Branding/ /E-commerce Design/

Shopify & Online Store Branding

Shopify Store Design • Freelance

May 2025 - Present • 1 yr 3 mos

I create professional branding and visual design solutions for online stores that need a stronger, more consistent, and more memorable presence. My focus is on helping e-commerce businesses present themselves professionally across their website, storefront, social media, marketing materials, and other customer-facing platforms. I work with businesses to develop visual systems that match their products, audience, and overall brand personality. Rather than creating designs that only look good individually, I focus on making sure every element works together as part of one recognizable brand. My experience includes creating and refining logos, developing visual directions, designing Shopify storefront graphics, and producing promotional assets that support the overall customer experience. I also work on banners, website graphics, social media content, product-focused visuals, and marketing materials that help businesses maintain a consistent appearance. For Shopify and other online stores, I understand the importance of creating graphics that work within a digital storefront while still communicating the quality and personality of the brand. From homepage visuals and promotional banners to social media graphics and supporting marketing assets, I design with both appearance and usability in mind. The visual identity should feel connected when someone discovers the business on social media, visits the website, browses products, and eventually receives their order. My goal is to help online businesses move away from generic or inconsistent visuals and build a polished identity that customers can recognize and trust. Key Skills: /Shopify Branding/ /Shopify Store Design/ /E-commerce Design/ /Online Store Branding/ /Website Branding/ /Logo Design/ /Brand Identity/ /Visual Identity/ /Banner Design/ /Website Graphics/ /Social Media Design/ /Marketing Graphics/ /Product Branding/ /E-commerce Graphics/ /Digital Branding/

Brand Identity & eCommerce Branding Specialist

Studio • Freelance

Dec 2023 - Present • 2 yrs 8 mos

I specialize in helping online businesses build professional, memorable, and results-driven brand identities that strengthen customer trust, improve brand recognition, and create a lasting impression in competitive marketplaces. Over the years, I have worked with entrepreneurs, startups, small businesses, and established eCommerce brands across platforms including Etsy, Shopify, eBay, Amazon, WooCommerce, Stan Store, and other online marketplaces, delivering branding solutions tailored to each business's unique goals and target audience. My expertise extends far beyond logo design. I create complete brand identity systems that ensure every part of a business presents a consistent and professional image. My services include logo design, storefront banners, shop graphics, brand style guides, typography selection, color palette development, packaging design, thank-you cards, business stationery, social media branding, marketing materials, product presentation, promotional graphics, and visual assets that work together to create a cohesive and recognizable brand experience. Every project begins with understanding the business, its vision, target audience, competitors, and long-term objectives. I believe successful branding is built on strategy as much as creativity. By combining research, modern design principles, and attention to detail, I develop visual identities that communicate professionalism, build credibility, and help businesses establish stronger connections with their customers. Throughout my freelance career, I have collaborated with businesses in a wide variety of industries, including fashion, beauty, skincare, cosmetics, handmade products, jewelry, apparel, wellness, home décor, digital products, coaching, food, lifestyle, print-on-demand, and creative startups. This diverse experience allows me to adapt my design approach to different industries while maintaining a high standard of creativity, consistency, and quality.