
Dana Paola R
Ideas en movimiento: estrategia, video y comunidad
Habilidades

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Experiência profissional
Content Creator & Social Media Specialist
Universidad Autónoma de Baja California • Período integral
Jul 2024 - Present • 2 yrs 3 mos
Led the digital strategy and end-to-end audiovisual production for the university's official social media channels, successfully driving organic community growth and high engagement. Key Responsibilities: • Strategy & Management: Designed and executed monthly organized content grids focused on brand pillars and student conversion. • Dynamic Video Editing: Produced and edited professional, fast-paced videos (Reels and TikToks) optimized for maximum viewer retention. • Event Coverage: Managed live event production and served as on-camera host/interviewer for real-time social media coverage. • Community Building: Developed and led interactive on-campus dynamics with students to humanize the brand.