Babajide

Product Manager, Ad Network

WorkPatterns

May 2024 - Present • 2 yrs

Led the development and growth of beehiiv’s Ad Network, owning the product lifecycle from strategy to execution. Defined product vision, prioritized roadmap initiatives, and shipped high-impact features to support newsletter monetization at scale. Collaborated cross-functionally with design, engineering, and marketing teams to deliver data-driven solutions, improving advertiser performance and publisher revenue. Managed multiple product initiatives simultaneously, ensuring timely delivery through structured workflows and continuous iteration. Created detailed product requirements and design mockups, while actively QAing features to maintain high-quality standards. Leveraged user feedback and analytics to optimize performance and drive adoption across tens of thousands of publishers. Focused on building scalable, no-code-friendly tools that empower creators to monetize effectively, contributing to beehiiv’s rapid growth and expansion of its product ecosystem.

Travel & Tourism Website Specialist

Tractor Supply Co.

May 2022 - Present • 4 yrs

I specialize in designing and developing high-converting travel and tourism websites for agencies, tour operators, and vacation rental businesses. My work focuses on creating seamless booking experiences, visually engaging destination pages, and user-friendly interfaces that turn visitors into paying customers. I have helped clients build: • Tour booking and reservation systems • Travel agency websites with itinerary pages • Vacation rental & Airbnb-style platforms • Payment-integrated booking flows • Mobile-optimized travel websites I also optimize websites for trust, speed, and conversions — ensuring visitors feel confident booking trips directly. My goal is simple: help travel brands increase bookings, improve user experience, and stand out in a competitive tourism market.

Brevo Email Marketing Expert | Brevo Automation

Fairtrade Canada • Período integral

Jan 2022 - Present • 4 yrs 4 mos

I specialize in BREVO email marketing, helping businesses build, automate, and scale their email systems for consistent revenue growth. Over the years, I have successfully delivered high-converting BREVO campaigns, BREVO automation workflows, and BREVO newsletter designs tailored for ecommerce brands, coaches, and startups. My experience includes: • Full BREVO account setup and optimization • Designing responsive BREVO email templates • Building advanced BREVO automation workflows (welcome flows, abandoned cart, lead nurturing) • Creating high-converting BREVO landing pages & forms • Segmenting audiences for targeted BREVO email campaigns • Integrating BREVO with Shopify, WordPress, and other platforms • Improving deliverability, open rates, and click-through rates Results delivered: • Increased email open rates up to 45%+ • Boosted conversions through strategic BREVO automation • Built scalable email systems that generate recurring revenue I focus on one thing: turning your BREVO email marketing into a predictable sales machine.