Ayox

Ecommerce Email Marketing Automation Specialist

Freelancer.com • Freelance

Feb 2021 - Present • 5 yrs 8 mos

I work as an Ecommerce Email Marketing Automation Specialist, helping online stores build automated email systems that support customer acquisition, conversion, retention, and repeat sales. I create customer journeys that connect the right message with the right customer. I plan and build welcome sequences, customer onboarding flows, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, re-engagement sequences, lead nurturing, promotional campaigns, retention flows, and automated sales sequences. I organize audience segments, personalization rules, triggers, conditions, timing, and workflow logic to make campaigns relevant and effective. I work with Shopify, Klaviyo, Mailchimp, Brevo, GetResponse, HubSpot, and other marketing systems. I focus on creating clear and manageable automation systems rather than simply connecting software. I review performance and recommend improvements to strengthen engagement, conversions, retention and marketing efficiency now. I consider the product, audience, customer behavior, sales cycle, and business objectives before recommending a workflow. I help businesses reduce manual marketing tasks, recover potential lost revenue, improve customer engagement, encourage repeat purchases, and build stronger customer relationships. My experience covers different ecommerce and online business models. I adapt email strategies to different audiences and offers while focusing on clean setup, useful reporting, and continuous improvement.