Lateef A

Google Ads & PPC Marketing Specialist

Jun 2022 - Present • 4 yrs 2 mos

I help businesses set up, manage, and improve Google Ads campaigns designed to reach relevant audiences and support their business goals. My work covers campaign structure, keyword research, ad creation, targeting, conversion tracking, and ongoing campaign optimization. I work with different Google advertising solutions, including Google Search Ads, Display Ads, Shopping Ads, Performance Max, YouTube Ads, remarketing, and local focused campaigns, depending on the business model and marketing objectives. My process starts with understanding the business, target customers, products or services, and desired actions. I then organize campaigns around relevant search intent, create clear ad messaging, structure keywords and audiences, and review campaign settings to reduce unnecessary spend. I also work with Google Analytics, Google Tag Manager, Google Merchant Center, conversion tracking, product feeds, and landing page tracking to help businesses better understand where visitors come from and how they interact with their websites. For existing campaigns, I review performance data and identify areas that may need improvement, such as keyword targeting, search terms, ad relevance, bidding, budget allocation, conversion tracking, and campaign structure. My focus is on building well structured, measurable, and properly tracked Google advertising campaigns based on the client's actual business needs rather than promising guaranteed clicks, leads, or sales.

Social Media Marketing & Commerce Specialist

May 2022 - Present • 4 yrs 3 mos

I help businesses build and manage their social media presence across TikTok, Instagram, and Facebook, with a focus on consistent content, audience engagement, product visibility, and practical marketing strategies. My work includes TikTok marketing, Instagram marketing, Facebook marketing, social commerce setup, product promotion, content planning, and store integration. I help businesses organize their social profiles and commerce channels so their products or services are presented clearly and professionally to potential customers. I also assist with setting up and optimizing TikTok Shop, Instagram Shopping, and Facebook Commerce where available and appropriate, including product organization, catalog setup, linking products to social content, and preparing the overall customer journey. For marketing campaigns, I focus on understanding the target audience, creating relevant content ideas, improving product presentation, and using platform specific strategies rather than simply posting the same content everywhere. I take a structured approach to each project, review the existing social presence, identify areas for improvement, and build a marketing workflow that fits the client's goals, products, and available resources.