Emmanuel Ayo

Email Marketing Specialist

Jan 2023 - Present • 3 yrs 6 mos

Managed end-to-end email marketing campaigns for ecommerce brands, coaches, and small businesses. Created Mailchimp campaigns, newsletters, email automation workflows, customer journeys, and lead nurturing sequences. Designed responsive email templates, developed audience segmentation strategies, and implemented abandoned cart recovery systems to improve customer retention and conversions. Performed campaign optimization using analytics, A/B testing, and reporting to increase open rates, click-through rates, and engagement. Worked closely with clients to build effective email marketing strategies aligned with their business goals.

Email Marketing Specialist

Mar 2023 - Jun 2025 • 2 yrs 3 mos

I joined helped BrightPath Digital Solutions as an Email Marketing Specialist after being referred by a client who needed help improving customer engagement through email marketing. During the interview process, I demonstrated my understanding of Mailchimp, email automation, audience segmentation and campaign optimization, which led to my appointment. My primary responsibility was designing and managing email marketing campaigns for clients across industries such as ecommerce, coaching, real estate, health, beauty, and professional services. I built responsive email templates, created newsletters, developed automated customer journeys, and configured welcome series, abandoned cart recovery emails, promotional campaigns, and re-engagement sequences. I also handled audience segmentation to ensure subscribers received personalized content based on their interests and behaviors. Working closely with business owners and marketing teams, I planned campaign calendars, optimized subject lines, monitored campaign performance, and analyzed key metrics including open rates, click-through rates, conversions, and subscriber growth. As part of my role, I integrated Mailchimp with websites, CRM platforms, Shopify stores, and landing pages to streamline lead capture and automate customer communication. I regularly audited email lists, maintained sender reputation, and implemented email marketing best practices to improve deliverability and long-term engagement. Throughout my time at the company, I consistently delivered projects on schedule while maintaining clear communication with clients and internal teams. My contributions helped businesses strengthen customer relationships, improve marketing efficiency, and increase repeat sales through well structured email marketing systems. After successfully completing several long-term client projects and contributing to the company's marketing operations, I concluded my role to focus on providing specialized email marketing services.

CRM & Email Automation Manager

Jun 2021 - Feb 2023 • 1 yr 8 mos

Managed CRM email marketing systems and marketing automation campaigns for service-based businesses. Created customer journey maps, lead nurturing workflows, onboarding sequences, and sales funnel automation systems. Implemented audience targeting strategies and email personalization campaigns to improve conversion rates. Monitored campaign performance, generated reports, and provided actionable recommendations based on customer behavior and engagement metrics.