Micheal James

Wix eCommerce Website Developer

Jun 2022 - Present • 3 yrs 11 mos

In this role, I specialized in developing and managing eCommerce websites using the Wix platform. I worked with small businesses and online brands to build functional online stores that support product sales, clear navigation, and a smooth checkout experience. My responsibilities included setting up Wix online stores, organizing product catalogs, configuring product pages, and implementing secure payment options such as PayPal and card payments. I also structured category pages, product variations, shipping settings, and tax configurations to ensure stores operate efficiently. I assisted clients with designing visually consistent store layouts, optimizing product page presentation, and improving the overall user journey from product discovery to checkout. In addition, I worked on integrating Wix tools such as inventory management, discount systems, and automated order notifications. Another important aspect of my work involved ensuring that Wix eCommerce websites were responsive across devices and easy for clients to manage after launch. I provided guidance on managing products, updating store content, and maintaining an organized online storefront. Through this experience, I helped businesses establish reliable online stores that allow them to present their products professionally and manage their sales operations through the Wix platform.

Wix Website Support & Customization Specialist

Dec 2021 - Present • 4 yrs 5 mos

In this role, I provided Wix website customization and support services for businesses looking to improve their existing websites or implement new design features. My work included updating layouts, improving page structure, and adding new sections such as service pages, landing pages, and contact forms. I worked closely with clients to redesign outdated Wix websites and improve their usability through better page organization, consistent styling, and mobile optimization. My responsibilities also included adjusting fonts, spacing, images, and layout elements to create a cohesive visual presentation across the entire website. Another part of my work involved implementing Wix features such as forms, booking systems, content sections, and basic e-commerce tools depending on each client's business needs. I also assisted with troubleshooting layout issues and ensuring that all website elements functioned properly across different devices. By focusing on clarity, structure, and user experience, I helped businesses maintain websites that are professional, easy to navigate, and aligned with their brand identity. My approach combines technical Wix knowledge with practical design decisions to help clients maintain a strong and organized online presence.

Social Media Marketing Manager

Jul 2021 - Present • 4 yrs 10 mos

As a Freelance Social Media Marketing Manager, I have successfully managed and grown Facebook, Instagram, and TikTok accounts for clients across multiple industries including e-commerce, real estate, fashion, health & wellness, and local businesses. My core social media services include: 🔹 Facebook Marketing: Creating and managing high-converting Facebook ad campaigns, business page optimization, audience targeting, retargeting campaigns, and community engagement. I set up campaigns across all objectives including lead generation, traffic, brand awareness, and conversions with full budget management and performance tracking. 🔹 Instagram Marketing: Developing branded content strategies, designing visually compelling posts and reels, writing engaging captions, implementing hashtag strategies, growing organic followers, and running targeted Instagram ad campaigns to boost reach and drive sales. 🔹 TikTok Marketing: Creating short-form video content strategies tailored to TikTok's algorithm, writing engaging scripts, managing posting schedules, and leveraging trending sounds and formats to maximize organic reach and brand visibility for clients. 🔹 Content Strategy & Planning: Building monthly content calendars, defining brand voice, and creating platform-specific content that drives consistent engagement and long-term audience growth across all three platforms. 🔹 Analytics & Reporting: Monitoring key performance metrics including reach, engagement rate, click-through rate, and ROAS, then using data insights to continuously refine and optimize campaign performance for maximum results. Every campaign I manage is built around the client's business goals, whether that's growing followers, generating leads, or driving direct sales.