Jakiya

Shopify Conversion Tracking Setup for an Australian Home Gym Store

Gym-Nutrition • Freelance

May 2025 - May 2025 • 0 mos

One of my Australian clients owned a Shopify store selling home gym equipment and fitness products. needed a complete end-to-end server-side tracking setup. I implemented the entire tracking system using Google Tag Manager and Stape cloud server. First, I enabled the Data Layer and then configured contact form tracking, GA4 server-side eCommerce tracking, Google Ads Enhanced Conversions, and Meta Pixel + Conversion API integration. After setting up this comprehensive tracking, client saw a significant improvement in his ad campaign performance. It increased his online sales and reduced ad spend wastage due to better audience targeting.

Facebook Ads Campaign Management for a Hair Care Brand

Hair Virtue London • Freelance

Nov 2023 - Dec 2024 • 1 yr 1 mo

I worked with this company as a Facebook Ads Specialist. First, I conducted market research and developed a targeted advertising strategy based on the business goals and audience insights. Then, I set up Facebook Pixel and Conversion API to ensure accurate tracking and conversion attribution. After the tracking setup, I launched and optimized high-converting Facebook and Instagram ad campaigns focused on increasing sales and improving ROI. As a result, I generated qualified sales for the business, improved campaign performance, and delivered measurable results that satisfied the client with both my work and overall performance.