Mickaël NADAL

Web Marketing Consultant

LinkedIn • Freelance

Sep 2021 - Present • 4 yrs 8 mos

- E-commerce & Web Development Creation and configuration of e-commerce stores on Shopify Integration of products, collections, and payment/shipping settings Optimization of user experience and conversion-oriented design Technical troubleshooting and ongoing store maintenance - SEO & Content Strategy Audit and optimization of on-page SEO (metadata, structure, internal linking) Production of bilingual SEO content (French/English) Keyword research and editorial planning aligned with business objectives Optimization of product descriptions and category pages for search engines - Digital Communication & Brand Presence Development of web copywriting adapted to target audiences Creation and harmonization of brand messaging across digital channels Advisory on content strategy and editorial positioning Production of marketing materials (product sheets, landing pages, descriptions) - Client Management & Project Delivery Direct client relationship management from briefing to delivery Autonomous project organization, planning, and deadline management Iterative delivery with feedback integration and revisions Reporting on actions taken and results achieved

Customer Experience Manager

RATP • Período integral

Jul 2023 - Jul 2024 • 1 yr

Managing cross-functional initiatives aimed at improving service quality, internal and external communication, and customer relations in a high-volume operational environment. Service Quality & Customer Relations - Monitoring and improvement of service quality indicators - Analysis of customer feedback and handling of complaints - Contribution to the continuous improvement of the passenger experience - Coordination with operational teams to resolve issues on the ground Internal & External Communication - Implementation and management of internal communication with teams - Dissemination of operational and institutional information - Creation and adaptation of communication materials - Contribution to the consistency of messages and communication channels Digital Transformation & Internal Tools - Participation in the deployment of internal digital tools - Support for teams in adopting new tools - Improvement of communication processes through digitalization Sales & Coordination - Contribution to sales activities and customer relations - Liaison between operational, communication, and customer relations teams - Support for the implementation of actions aimed at improving overall service performance Project Management & Steering - Management of cross-functional projects involving multiple stakeholders - Organization, planning, and monitoring of actions Reporting and monitoring of indicators - Compliance with processes, deadlines and regulatory constraints

Assistant Marketing et Communication

Disneyland Paris • Período integral

Aug 2019 - Sep 2021 • 2 yrs 1 mo

Participation in the deployment of marketing and communication initiatives, supporting the establishment's visibility, customer relations, and the improvement of the visitor experience, within an international tourism environment. Marketing & Communication - Contributing to the creation and deployment of internal and external communication materials - Participating in the management of marketing and communication projects - Writing web content and digital communication materials - Supporting the implementation of the digital communication strategy Digital, E-reputation & Community Management - Managing and engaging with social media - Monitoring and managing online reputation and customer feedback - Interacting with online communities and contributing to the establishment's brand image - Analyzing digital performance and providing optimization recommendations Digital Marketing & Partnerships - Participating in marketing analysis and digital strategy - Coordinating with influencers and partners - Monitoring visibility and collaboration activities Events & Customer Experience - Contributing to the organization and deployment of internal and external events - Participating in the development and optimization of the customer journey - Coordinating with internal teams to improve the visitor experience Customer Relations & Back Office - Supporting customer relationship management - Processing requests and monitoring of customer satisfaction - Back-office support for operational teams