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Português
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Astrid L
@astridlains
Beauty Wellbeing Product Brand Innovation Specialist
Indonésia
Inglês, Coreano
Sobre mim
I am a Food Technology graduate with broad experience in the FMCG sector, spanning beauty and F&B industries. I have hands-on expertise in product development, brand marketing, and human resources. I have successfully managed end-to-end product delivery and large-scale organizational initiatives, demonstrating strong leadership and strategic planning skills.
Habilidades
Astrid L
offline •
Conheça meus serviços
Direção de Arte
I will design influencer and brand strategy
Experiência profissional
Beauty & Wellbeing Product & Brand Innovation Specialist
Unilever
Feb 2026 - Present • 7 mos
- Handling product & brand innovation initiatives for 6 brands: Sunsilk, Glow & Lovely, Citra, POND’S, TRESemme, and Lifebuoy Shampoo. - Supporting product innovation journey from ideation, insight research, development, to communication. 3 brand launches supported (TRESemme, Sunsilk, and Glow & Lovely). - Orchestrating brand building campaigns with Marketing to showcase product superiority to the general audience across all platforms (TVC, Media, Community, OOH, E-Commerce, KOL Marketing, etc). The latest digital campaign obtained 30M+ organic views and 50M+ impressions. - Supporting offline brand activation & retail merchandising execution across all channels (GT, Health & Beauty, Minis, Supermarket-Hypermarket). 1 National Medical Conference supported with 5k+ offline audience reached, 3 offline brand activations supported (TRESemme, Glow & Lovely, Unilever GloUtopia). - Developing science communication strategy & implementation to give leverage in brand & product superiority.
Medical Commerce & Communication
L'Oréal
Feb 2025 - Aug 2025 • 6 mos
- Supported medical channel media relations and brand activations of La Roche Posay and CeraVe to ensure medical credibility of brands. Supported 2 National Medical Conference brand activations, from visual merchandising to digital activations, resulted in 1 Mio ER.. - Managed end-to-end business process of La Roche Posay & CeraVe’s commercial division, Medical. This commercial channel is targeting Healthcare Professionals, Hospitals, Pharmacies, and Clinics. - Assisted Medical Sales Area team consisting of 14 members from the specimen distribution process, regulatory document management, and product detailing training & development. - Translated and localized training materials from L’Oréal Groupe for the Indonesian market, ensuring clarity and accuracy to support internal sales team development and product knowledge.
