
Astrid Becker
Building Online Presence That Turn Visitors Into Customers
Habilidades

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Experiência profissional
Website Redesign & Optimization Consultant
Elevate Brand Co • Freelance
Jan 2025 - Present • 1 yr 6 mos
Led comprehensive website redesign projects for businesses with outdated or underperforming websites. Conducted audits covering UI/UX, SEO structure, page speed, mobile responsiveness, and content optimization. Redesigned websites using WordPress, Wix, and Webflow to create modern, professional, and conversion-focused digital experiences. Implemented keyword-rich content strategies, improved navigation, and optimized layouts to boost search rankings and user engagement. Helped brands reposition online, increase credibility, and generate consistent leads through strategic redesign and optimization.
E-Commerce & Online Store Developer
Aura Skin Shop • Meio período
Aug 2023 - Jul 2024 • 11 mos
Built conversion-optimized online stores using WooCommerce and Wix eCommerce for product-based businesses. Designed intuitive shopping experiences with optimized product pages, secure checkout systems, and fast-loading infrastructure. Implemented SEO strategies for product listings, category pages, and content marketing to increase organic traffic and sales. Integrated payment gateways, shipping solutions, and inventory management tools. Focused on CRO techniques such as trust badges, upsells, cross-sells, and abandoned cart reduction strategies to maximize revenue and customer retention.
Wix Website Design Specialist
Luna Bloom Studio • Freelance
Mar 2022 - Feb 2023 • 11 mos
Designed visually compelling and conversion-focused Wix websites for small businesses, creatives, and entrepreneurs. Specialized in Wix website design, Wix Studio customization, and responsive layouts tailored to brand identity and audience behavior. Implemented SEO best practices including keyword optimization, meta tags, structured content, and mobile-first design. Integrated booking systems, contact forms, and sales funnels to enhance user engagement and increase conversions. Provided clients with easy-to-manage backend solutions while maintaining professional design standards. Successfully helped brands establish trust, improve online visibility, and convert visitors into loyal customers through strategic design and UX improvements.