Asim H
Brand Accounts Manager
Habilidades
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Experiência profissional
Agency
Período integral • 1 yr 1 mo
Brand Accounts Manager
Jun 2026 - Present • 2 mos
Brand Accounts Manager at Boss Wallah Media. Currently managing four brands end to end. Strategy, content planning, creative direction, production and campaign execution all sit under one role. I'm the single point of contact between the brand and everything that goes out. ◆ Content strategy and pillar architecture from scratch ◆ Monthly content calendars built for real capacity, not ideal scenarios ◆ Full creative direction across reels, carousels and statics ◆ Campaign concepting and execution start to finish ◆ Creator sourcing, briefing and management ◆ Content approvals and quality control on every asset ◆ Brand voice development and consistency across channels I don't hand off the strategy and hope the output matches. I own both sides. What gets planned is what ships. 4+ brands. 5 channels. 100% on time delivery.
Influencer Marketing Associate
Jul 2025 - Jun 2026 • 11 mos
Influencer Marketing and B2B Partnerships at The Words Edge. Handled the full influencer cycle from scouting and negotiation to scripting, edits and final execution. Also led outbound brand outreach to close partnership deals and bring in new business. ◆ Ran multiple influencer campaigns across brands including Honasa Consumer (BBlunt, Aqualogica), Roca, Biba and others ◆ One campaign alone was a 50 influencer execution for Honasa Consumer with a budget of ₹8,00,000 (~$9,500) delivered within the given timeline ◆ Owned the entire production pipeline for each campaign including influencer briefs, content scripts, revision rounds, edit approvals and final delivery ◆ Handled influencer scouting across Instagram and YouTube, shortlisting creators based on engagement quality, audience overlap and brand fit rather than just follower count ◆ Ran all negotiations including rate discussions, deliverable scoping, usage rights and contract terms ◆ Closed B2B partnerships with NuaWoman and Honasa Consumer through cold outreach and relationship building ◆ Built an exclusive influencer management program from scratch, onboarding 50 creators across fashion, beauty, lifestyle, fitness, artists and nutritionists on a 15% commission model ◆ Managed the full roster of 50 creators including content scheduling, brand matching, payment cycles and performance tracking ◆ Coordinated between brands and creators to ensure deliverables matched the brief while keeping the creator's voice intact