Ashesh G

Senior Associate - Creative Services Nordic

EY • Período integral

Sep 2022 - Present • 4 yrs 1 mo

Leveraging AI and automation integration in design workflows, experimenting with generative design tools, AI-assisted asset creation, and intelligent design automation to enhance productivity and creative output. Collaborated closely with leadership to align on future vision, emerging trends, and team priorities—playing a key role in high-level, Tier 1 campaigns by shaping creative direction, bringing ideas to life, and delivering strong results. Collaborated with international stakeholders across creative, marketing, web and development teams to align creative output with product goals. Led the UI/UX design and implementation of a SharePoint site and a mobile app for NGO donations, working closely with the development team to ensure a seamless, user-friendly experience from wireframes to final deployment. Enhanced and optimized the creative workflow, boosting team efficiency and achieving a 20% increase in overall productivity. Built a unified design system that brought consistency across our web and digital assets, making it easier for teams to stay on-brand and improving overall workflow efficiency. Lead training programs on new creative tools and software with an emphasis on innovation through the integration of AI and other next-generation technologies.

Senior Graphic Designer

Jacobs Solutions • Período integral

Mar 2019 - Aug 2022 • 3 yrs 5 mos

Constantly explore and apply smart ideas to boost project quality, interactivity, and user experience. Collaborated with cross-functional teams across regions (AU&NZ, AP&ME, UK) to align on brand strategy and develop campaign concepts, visuals, and marketing assets including reports, interactive presentations, social media graphics, newsletters and edited videos. Also supported the Knowledge Management team by designing and implementing SharePoint sites. Conducted hands-on training on web CMS tools like Foleon and guided team members in mastering advanced interaction design with InDesign, Adobe XD, and PowerPoint to sharpen skills and boost project quality.

Senior Graphic Designer

Birdeye • Período integral

Jul 2018 - Jan 2019 • 6 mos

Created and integrated lead capture forms within HubSpot, seamlessly connecting them with WordPress landing pages to streamline data collection and improve conversion tracking. Created a variety of marketing assets from event collateral like booth designs and brochures to digital campaign creatives, newsletters, social media assets and white papers, supporting both brand awareness and demand-generation initiatives. Occasionally collaborated with the engineering team to design user-friendly interfaces for software dashboards.