Artur L
CRM Lifecycle Manager
Habilidades
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Experiência profissional
CRM & Lifecycle Manager
Xometry Europe • Período integral
Apr 2025 - Present • 1 yr 7 mos
Led the full migration from ActiveCampaign to Customer.io for 80K+ contacts, rebuilding events, attributes, and journeys. Automated routine CRM setup by training AI agents and built an AI localization workflow in Claude, cutting email production time. Improved onboarding CTR from 7% to 10% and established campaign-to-revenue analysis with Analytics.
CRM Specialist
GlowByte Consulting • Período integral
Oct 2021 - Nov 2023 • 2 yrs 1 mo
Drove 30% YoY growth in engagement and loyalty card usage for major FMCG and retail brands through personalized SAS-based targeting. Increased brand sales by 10% by integrating sponsor advertising into campaign mechanics. Automated SQL data processing pipelines to significantly reduce manual segmentation work.