
Arti C
Content Strategist and Editor
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Experiência profissional
Content Strategist and Editor
Valley Group • Período integral
Feb 2019 - Feb 2025 • 6 yrs
Developed vendor-focused editorial content for B2B technology publications, targeting CIOs, CISOs, and senior decision-makers across retail, finance, agriculture, aerospace, real estate, IT, construction, manufacturing, and healthcare. Conducted in-depth interviews with C-suite executives and senior leaders to extract strategic insights and translate them into clear, compelling narratives. Ensured all content balanced technical accuracy with accessibility for business audiences. Collaborated with editorial teams, marketing stakeholders, and company leadership to produce publication-ready feature articles aligned with industry standards. Managed multiple projects simultaneously, overseeing content planning, execution, and delivery timelines. Worked cross-functionally to align messaging with business objectives while maintaining a consistent editorial voice. Mentored and guided junior writers and contributors, improving content quality, structure, and consistency across publications.