Matthew A

Ecommerce Email Marketing Strategist | Full Automation Email Flow

Ecommerce brand • Freelance

Jun 2025 - Present • 11 mos

Led full Klaviyo Email Marketing & Marketing Automation Strategy for an ecommerce brand, building a complete lifecycle infrastructure designed to turn email into a scalable revenue engine. Architected advanced Email Flow Systems including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Cross-Sell, Upsell, Win-Back, VIP, and Re-Engagement sequences. Defined timing logic, emotional triggers, CTA frameworks, and structured Audience Segmentation & Targeting to maximize Lead Generation and long-term Customer Retention. Designed conversion-focused popup ecosystems (entry + exit intent) with A/B testing roadmaps and behavioral targeting strategies. Developed reusable campaign templates aligned with brand voice, optimized for deliverability, scalability, and high-converting Email Campaign Setup.

Email Marketing Designer & Automation Specialist | Klaviyo

Plant Care ecommerce brand • Freelance

Nov 2025 - Mar 2026 • 4 mos

Worked as an Email Marketing Designer & Marketing Automation Specialist for a plant care ecommerce brand, building and managing campaigns inside Klaviyo. Designed high-converting, visually engaging email templates aligned with brand identity while executing full Email Campaign Setup and structured Marketing Strategy. Built automated flows including Welcome Series, Abandoned Cart, and Post-Purchase sequences to drive consistent Lead Generation and long-term Customer Retention. Applied strong Audience Segmentation & Targeting to personalize campaigns and improve engagement. Managed automation workflows, campaign scheduling, A/B testing, and performance tracking while ensuring seamless Campaign Management. Leveraged experience across Klaviyo, Mailchimp, and other ESP platforms to deliver conversion-focused Email Marketing systems combining design, strategy, and results.

Klaviyo Email Marketing Expert | Automation & Lead Generation

kids eCommerce store • Freelance

May 2025 - Jan 2026 • 8 mos

Implemented a complete Klaviyo Email Marketing Automation system for a kids eCommerce store. The project included lead generation pop-up forms (teaser, opt-in, thank-you page), advanced audience segmentation & targeting, and automated email flow setup. I designed high-converting email templates and automation triggers, implemented coupon codes, and built retention-focused campaigns. Using campaign management, A/B testing, and marketing automation, the flows achieved strong engagement with 63–84% open rates and 29–35% click rates, generating over $43K+ in attributed revenue from automated email flows while improving customer retention and lead nurturing. Klaviyo Email Marketing, Klaviyo Marketing Automation, Klaviyo Email Campaign Setup, Klaviyo, Klaviyo Email Design, Email Marketing Strategy, Lead Generation, Email Copywriting, Marketing Strategy, Email Deliverability, Audience Segmentation & Targeting, Klaviyo list management | Klaviyo template design | Klaviyo Shopify expert | klaviyo upsell sequence | klaviyo holiday nurture | klaviyo | klaviyo holiday flows | klaviyo festive engagement |klaviyo year end automaton | Halloween email campaigns | Klaviyo flow setup klaviyo gift campaigns | Klaviyo automation expert | Klaviyo campaigns | Klaviyo abandoned cart flow | klaviyo seasonal promotion | Klaviyo welcome series | Klaviyo newsletter setup | Klaviyo email design | Klaviyo integration specialist | Klaviyo popup setup | Klaviyo SMS marketing | Klaviyo A/B testing |Klaviyo flow optimization | Klaviyo segment setup | Klaviyo list management | Klaviyo template design | Klaviyo troubleshooting | Klaviyo ecommerce setup | Klaviyo Shopify expert | Klaviyo BigCommerce integration | klaviyo setup | Klaviyo automation setup | Klaviyo conditional split | Klaviyo advanced segmentation | Klaviyo list cleaning | Klaviyo re-engagement flow | Klaviyo win-back flow | Klaviyo birthday email flow | Klaviyo thank you email | Klaviyo product recommendation flow | | Klaviyo