Ariadne

Senior Product Marketing & Market Intelligence Strategist

IVM • Autônomo

Jul 2024 - Present • 2 yrs 2 mos

● Conduct quantitative and qualitative market analysis to identify competitive gaps and positioning opportunities. ● Define ICPs based on behavioral patterns, digital maturity, and retention potential. ● Design strategic positioning frameworks and differentiated value propositions for digital and B2B businesses. ● Lead Go-to-Market planning and execution for product and service launches. ● Develop enablement materials including one-pagers, pitch decks, FAQs, and competitive battlecards. ● Apply AI-driven tools for competitive analysis and feedback clustering, reducing analytical time by approximately 30–40%.

Product Marketing & CX Strategy Lead

Digital Trix • Autônomo

May 2017 - Jan 2026 • 8 yrs 8 mos

● Structured Customer Experience operations for a national healthcare group. ● Consolidated experience metrics including NPS, churn indicators, and engagement trends. ● Conducted competitive monitoring and digital positioning benchmarking. ● Transformed customer experience data into strategic positioning recommendations. ● Led cross-functional teams (5–15 professionals) in retention and differentiation initiatives.

Product Marketing & Customer Intelligence

Federal council of dentistry • Autônomo

May 2025 - Aug 2025 • 3 mos

● Structured digital journey KPIs (engagement, drop-off, navigation patterns) to support strategic decision-making. ● Implemented initial Voice of Customer (VoC) framework to capture structured qualitative insights. ● Prioritized initiatives based on impact, friction points, and behavioral data. ● Consolidated executive-level analytical reports to guide leadership decisions. ● Connected customer experience insights to institutional communication adjustments in a regulated environment.