
Apriyadi Nyoman
Graphic Designer
Habilidades

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Experiência profissional
Cluster Graphic Designer
Hotels Etc. • Período integral
Nov 2025 - Present • 9 mos
Cafe Darsini – Brand Identity Design For the Cafe Darsini branding project, I created a complete visual identity that reflects the cafe's warm, welcoming, and modern character. The goal was to build a memorable brand that delivers a consistent experience across both physical and digital platforms. The project began with research into the cafe's vision, target audience, and overall atmosphere. Based on these insights, I designed a distinctive logo that captures the essence of Cafe Darsini while maintaining a clean, timeless, and versatile identity suitable for various applications. After developing the logo, I established a cohesive color palette and typography system to reinforce the brand's personality. The selected colors were carefully chosen to create a warm, inviting atmosphere while ensuring strong visual recognition across all branding materials. To demonstrate how the identity would perform in real-world environments, I created a series of realistic logo mockups showcasing the brand on storefront signage, packaging, merchandise, and promotional materials. The branding system was then extended across a wide range of customer touchpoints, including: Logo design and brand identity Color palette and typography system Brand guidelines Realistic logo mockups Food & beverage menu design Exterior and interior signage Social media templates and promotional content Marketing and promotional materials Digital assets for online campaigns Every element was carefully designed to maintain visual consistency and strengthen the overall brand experience. By combining strategic branding with modern design principles, the identity of Cafe Darsini communicates professionalism, warmth, and authenticity while helping the cafe stand out in a competitive market. The final outcome is a complete and cohesive branding system that enhances customer recognition, builds trust, and provides a strong visual foundation for the cafe's future growth across both