
Arafat
Digital Marketing Expert
Habilidades

Conheça meus serviços


Portfólio
Experiência profissional
Freelancer.com
Autônomo • 4 yrs 1 mo
Meta ads & Lead Generation
Dec 2025 - Present • 9 mos
Helping B2C and E-commerce brands scale their online presence, capture high-quality leads, and maximize revenue through data-driven digital marketing and high-converting paid ad campaigns Key Responsibilities & Achievements: • End-to-End Campaign Management: Strategized, launched, and managed full-funnel Meta (Facebook & Instagram) Ad campaigns for niche industries, including Jewelry, Cosmetics, and Fashion/Clothing. • Lead Generation & Conversion Optimization: Developed targeted lead-gen funnels that consistently attracted qualified prospects and lowered the Cost Per Lead (CPL) for clients. • Audience Research & Laser Targeting: Conducted deep market research to build custom, lookalike, and interest-based audiences based on consumer demographics and behavior. • Data-Driven Optimizations: Continuously monitored KPI metrics (ROAS, CTR, CPC), performed strategic A/B testing on ad creatives/copies, and scaled winning campaigns to maximize ROI. • Client Consultation & Reporting: Collaborated directly with business owners to align marketing budgets with revenue goals and provided transparent performance reports. Core Expertise & Industries: ✓ Industries Served: E-commerce, Wholesale & Retail Jewelry, Cosmetics & Skincare, Fashion & Apparel ✓ Core Skills: Meta Ads Manager | Facebook & Instagram Ads | Lead Generation | Advanced Audience Targeting | Retargeting Funnels | Campaign Scaling | Budget Management | Performance Analysis Education
Digital Marketing Specialist
May 2023 - Present • 3 yrs 4 mos
I am a Digital Marketing Specialist with experience in Facebook Ads, Instagram Ads, Lead Generation, YouTube SEO and Promotion, and Social Media Marketing. I have experience creating and managing advertising campaigns that help businesses grow their online presence, generate quality leads, and increase sales. My expertise includes Facebook & Instagram Ads campaign setup, audience targeting, ad optimization, lead generation strategies, and YouTube SEO to improve video ranking and views. I always focus on delivering high-quality work and the best results for clients.