Ecom.wizard

Amazon PPC Manager

Arvanza Consulting • Período integral

Jul 2022 - May 2024 • 1 yr 10 mos

Develop PPC Strategies tailored to each brand’s goals and market position. Manage Sponsored Ads (SP, SB, and SD) across multiple accounts. Optimize Campaigns by adjusting bids, budgets, and keywords regularly. Monitor KPIs like ACOS, ROAS, CTR, and CVR for performance tracking. Generate Reports with actionable insights for each brand weekly/monthly. Coordinate with Teams (SEO, Creative, Operations) for aligned strategies. Handle Ad Budgets to maximize ROI and control spend per brand. Run A/B Tests on creatives and targeting to improve ad performance. Stay Updated on Amazon PPC trends, features, and policy changes. Ensure Compliance with Amazon advertising policies across all campaigns. Scale Efficiently by building repeatable processes and workflows.

Amazon Account Manager

Calibreon International • Período integral

Aug 2020 - Jul 2022 • 1 yr 11 mos

Manage Product Listings – Create, optimize, and maintain product detail pages (titles, bullets, descriptions, backend keywords). Inventory Management – Monitor stock levels, create FBA shipments, and coordinate restocking to prevent stockouts. Listing Optimization – Improve SEO, A+ Content, and images to boost organic ranking and conversion. Handle Account Health – Monitor performance metrics, resolve policy violations, and respond to Amazon notifications. Order & Return Management – Track orders, address customer returns/refunds, and resolve related issues. Customer Service – Respond to buyer messages, manage feedback, and ensure a positive customer experience. Report Analysis – Use business reports, returns reports, and search term data to improve performance. Promotions & Coupons – Set up deals, coupons, and lightning deals to drive sales and visibility. Coordinate with PPC Team – Ensure product readiness and alignment with advertising campaigns. Stay Updated – Keep up with Amazon policy changes, tools, and best practices. Troubleshooting – Resolve listing suppressions, stranded inventory, and other Seller Central issues efficiently.

E-Commerce Virtual Assistant

U-Connect • Período integral

Sep 2019 - Aug 2020 • 11 mos

Manage Product Listings – Create, optimize, and maintain product detail pages (titles, bullets, descriptions, backend keywords). Inventory Management – Monitor stock levels, create FBA shipments, and coordinate restocking to prevent stockouts. Listing Optimization – Improve SEO, A+ Content, and images to boost organic ranking and conversion. Handle Account Health – Monitor performance metrics, resolve policy violations, and respond to Amazon notifications. Order & Return Management – Track orders, address customer returns/refunds, and resolve related issues.