
Ayaz
User Acquisition Growth Lead
Habilidades

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Experiência profissional
User Acquisition & Growth Lead
TechZango Studio • Período integral
Dec 2025 - Mar 2026 • 3 mos
Led end-to-end UA strategy via Google Ads and Apple Search Ads. Aligned UA, monetization, and retention into one system. Defined strategy for new mobile app launches and cut drop-off rates via creative and funnel optimization. Partnered with product and engineering on growth goals.
User Acquisition Manager
9D Technologies • Período integral
May 2023 - Jul 2025 • 2 yrs 2 mos
Managed Google Ads with a ROAS-first approach, scaling to millions of downloads while cutting CPI. Improved D7/D30 ROAS by 20%/18%. Ran 100+ A/B tests on creatives and funnels. Led ASO strategy, improving CVR by 28% and tracked KPIs via custom dashboards.