
Kayla P
Marketing Coordinator
Habilidades

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Experiência profissional
Linktree
Freelance • 5 yrs 6 mos
Content Producer
Jan 2025 - Present • 1 yr 8 mos
Plan and execute podcast episodes by brainstorming topics, drafting questions, and creating teleprompter slides Set up and operate recording equipment, including cameras and audio mics Edit and publish podcast episodes across various platforms Serve as a speaker on select episodes, contributing to discussions on biblical perspectives Develop and oversee marketing campaigns for the Esther Circle community
Content Director
Nov 2022 - Present • 3 yrs 10 mos
Plan, film, edit, and distribute social media content to enhance brand engagement Organize and instruct at music workshops, assisting with artist development and training Plan logistics for major events such as studio sessions, concerts, and content days Develop marketing campaigns and strategies to promote music releases and events
Marketing Coordinator
Tusk • Período integral
Aug 2025 - Sep 2026 • 1 yr 1 mo
Managed Instagram, Facebook, TikTok, and YouTube presence across five dental brands, overseeing content strategy, planning, copywriting, photography/videography, editing, scheduling, community engagement, and performance analysis. Led social media strategy and content planning for Valley View Dental Group and Dentique Dental, developing consistent, engaging content informed by audience insights and performance data that contributed to follower growth and increased brand visibility. Led the development of a comprehensive marketing performance tracking system in collaboration with the marketing team, consolidating historical and current data on new-patient volume, referral sources, marketing spend, new-patient revenue, Google Analytics, and social media performance to identify the channels and strategies driving patient acquisition. Analyzed marketing performance and patient acquisition data to evaluate campaign effectiveness and inform strategy, supporting growth in monthly new-patient volume from approximately 85% of goal to 110% of goal. Developed and executed multi-channel marketing campaigns and promotions across five dental brands, supporting new-patient acquisition, service awareness, referrals, insurance education, seasonal initiatives, and community engagement. Owned internal newsletter strategy and content while contributing to external email campaigns, website revamp initiatives, SEO, and digital and print marketing projects across the organization. Planned and supported events, sponsorships, and cross-location marketing initiatives, collaborating with leadership, doctors, office teams, and marketing staff to execute campaigns while maintaining distinct brand identities and consistent messaging.