Hassan

Spotify Growth & Algorithmic Promotion Strategist

Spotify • Freelance

Apr 2024 - Jul 2026 • 2 yrs 3 mos

I specialize in Spotify-focused music promotion, release strategy, and audience development. My approach combines music discovery research, audience insights, and targeted promotional planning to help artists strengthen their visibility in a competitive streaming landscape. Key Responsibilities: • Develop release strategies and promotional campaign plans. • Research relevant playlists, curators, genres, and audience segments. • Prepare compelling editorial pitch materials and artist release information. • Analyze Spotify for Artists data, including listener trends, saves, and audience demographics. • Coordinate promotional timelines, content planning, and campaign follow-ups. • Review campaign performance and recommend data-informed improvements. • Support artist profile optimization and consistent release branding. My focus is on sustainable discovery, authentic listener engagement, and transparent campaign reporting. Every strategy is tailored to the artist's sound, audience, and release objectives, without artificial streams or guaranteed playlist placements.

SoundCloud Artist Discovery & Community Growth Strategist

SoundCloud • Freelance

Mar 2022 - Feb 2024 • 1 yr 11 mos

Focused on SoundCloud music discovery, independent artist visibility, and community-driven promotion. I work with the dynamics of underground music scenes to identify emerging sounds, develop relevant outreach strategies, and connect artists with listeners and tastemakers who appreciate their style. Key Responsibilities: • Research emerging artists, underground releases, and genre-specific trends. • Identify relevant creators, curators, communities, and promotional opportunities. • Develop targeted outreach strategies aligned with each track's audience. • Improve artist profile presentation, track descriptions, and promotional messaging. • Monitor plays, reposts, comments, engagement, and follower activity. • Coordinate promotional schedules and maintain organized outreach records. • Evaluate campaign performance and refine future discovery strategies. My approach prioritizes genuine engagement, relevant connections, and community building over artificial hype. By combining music research with focused promotion, I help artists strengthen their presence and create opportunities for meaningful audience growth.

Radio Promotion & Broadcast Campaign Coordinator

radio.net • Freelance

Mar 2019 - Feb 2022 • 2 yrs 11 mos

Focused on radio promotion, music submission coordination, and broadcast campaign management. My work centers on matching music with relevant radio formats, organizing professional submission materials, and coordinating outreach to stations and music programming contacts. Key Responsibilities: • Research radio stations, show formats, and relevant programming opportunities. • Prepare artist biographies, track information, cover artwork, and submission materials. • Coordinate radio promotion schedules and professional follow-ups. • Maintain station contact databases and campaign documentation. • Track reported airplay, submission responses, and campaign progress. • Organize audio assets and verify delivery requirements. • Prepare campaign summaries and identify opportunities for future releases. I prioritize professional communication, accurate documentation, and targeted station outreach. By aligning music with suitable programming and maintaining organized campaign workflows, I help artists pursue radio exposure while ensuring expectations remain realistic. My approach emphasizes relevant submissions, reliable coordination, and transparent reporting throughout the promotional process.