Angela B

Freelance IT & Marketing professional

YELLOWZZ • Autônomo

Jan 2010 - Present • 16 yrs 4 mos

UPDATE 2026: I've recently moved to a new country and am focusing on smaller, quick-turnaround projects while settling in. Perfect timing if you need experienced help for junior/medior rates! 2018-current - Development of business concepts for SME - Built full concept (e-commerce) business websites and develop online marketing strategies + content management - UI/UX Design & Wireframing - Customer journey mapping - Digital Performance Optimization 2010-2018 Managed 14 IT projects: SaaS implementations (CRM, HRM, Planning, Analytics), development of custom software, data migration Directed full project lifecycle: requirements, planning, budgeting, testing, rollout, and stakeholder management Executed large-scale data migrations (Active Directory, BI-tools) Designed and implemented business process (re)design for HR, Finance, IT, and Analytics Established IT support departments using TopDesk and Zendesk Provided user training for Carerix CRM (SAAS) Customers a.o.: care institutions (GGZ Noord-Holland-Noord 1800 employees, De Hartekamp Group 1500 employees, Ons Tweede Thuis 2000 employees and 70 locations), hospitals (Rivierenland Ziekenhuis Tiel 1800 employees), and SMEs (Carerix, Delft - Provar, Tiel) Portfolio (under development) on Béhance (YELLOWZZ)

Owner | Concept creator, Strategy, IT, Process & Marketing

Frank's Furniture Outlet • Autônomo

Mar 2017 - Mar 2025 • 8 yrs

Founded and built the company from the ground up, growing it from a small second-hand concept into a successful multi-channel outlet business with new furniture Initially developed a project-oriented model, collaborating with hotels, restaurants, and curators on large-scale clearance projects Led the transition to a modern outlet format in 2023, adapting the business model to market shifts and consumer demand Oversaw end-to-end operations: strategy, finance, HR, IT, marketing, and sales Managed and developed a workforce of 15 employees across store operations, logistics, and project teams, ensuring smooth coordination between locations Designed and managed the company’s webshop, integrating IT, customer engagement, and sales strategy Implemented digital workflows and optimized IT systems to support growth in retail and e-commerce Maintained financial oversight (P&L responsibility), balancing operational investments with profitability Created social engagement strategies that boosted customer experience and maximized marketing & sales impact.

Owner | Concept creator, Tech Lead, Strategy, Marketing

Frank's Auctions • Autônomo

May 2020 - Jun 2022 • 2 yrs 1 mo

Built the first-ever online auction platform in Curaçao, fully developed on Shopify platform Led all IT development aspects (platform architecture, custom development, integrations, scalability) with partners in USA & India Managed large-scale projects: WIMCO (>3000 lots), TOTTO (>1500 lots), local art auctions during COVID-19 Optimized customer-facing IT processes, ensuring smooth bidding and payment systems