
Andrew
Social Media Designer and Growth Manager: X Twitter, LinkedIn and Discord Expert
Habilidades

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Experiência profissional
Upwork
Freelance • 6 yrs 9 mos
Graphic Designer — Social Media & Brand Assets
Feb 2020 - May 2025 • 5 yrs 3 mos
Design premium, platform-optimized visual assets for creators, streamers, and businesses across YouTube, LinkedIn, Twitter/X, Facebook, and Discord. Core focus areas include YouTube and LinkedIn banners, Twitter/X header images, Facebook Ads creative, website banners, animated Discord server icons and logos, and VTuber channel art. Every project starts with understanding the client's brand identity and platform requirements (correct dimensions, safe zones, file formats) before moving into design — this avoids the rework and delays that come from generic, one-size-fits-all templates. Comfortable working from a brand brief, existing brand guidelines, or from scratch with a client who needs direction. Tools: Adobe Photoshop, Canva Pro, basic animation/motion tools for Discord and VTuber assets. Typical turnaround is fast without sacrificing revision rounds, and every client gets source files or export formats appropriate to their platform.
Social Media Manager — X (Twitter) & LinkedIn Growth
Feb 2021 - Aug 2022 • 1 yr 6 mos
Manage and grow X (Twitter) and LinkedIn accounts for founders, consultants, and B2B service businesses. Responsibilities span content planning and scheduling, audience engagement, growth strategy, profile optimization, and B2B outreach including appointment setting for sales and lead-generation goals. On X (Twitter): build consistent posting cadence, engage with relevant communities, and adjust strategy based on what's actually driving reach and engagement rather than vanity metrics. On LinkedIn: position the client as a credible voice in their niche through content strategy, connection/outreach management, and structured B2B appointment setting — turning LinkedIn activity into actual sales conversations, not just impressions. Comfortable working directly inside a client's existing accounts, following their brand voice and compliance requirements, and reporting progress in clear, non-technical terms so clients always know what's working and why.