Andreas Gavrau

SEA Consultant

get on top • Período integral

Jun 2024 - Dec 2025 • 1 yr 6 mos

As an SEA Consultant at get on top, I managed the end-to-end performance and strategy for a diverse portfolio of high-profile clients. My role combined deep operational execution with high-level strategic planning to drive ROI across various industries. Key Responsibilities & Achievements: Full-Funnel Strategy: Developed and executed comprehensive campaigns across the entire marketing funnel, from Brand Awareness (Top of Funnel) to High-Intent Lead Gen (Bottom of Funnel). Multi-Platform Management: Expertly managed large-scale campaigns on Google Ads and Bing Ads. Budget Oversight: Managed monthly advertising spends exceeding €100,000+, ensuring optimal pacing and maximum efficiency. Industry Versatility: Delivered tailored solutions for clients in sectors including Financial Services, Real Estate, Banking, Hospitality (Hotels), and Skilled Trades (Craftsmen/Gardeners). Performance Optimization: Constantly refined account structures, bidding strategies, and creative assets to consistently exceed client KPIs.

SEA Consultant

e-dialog • Período integral

Oct 2022 - Jun 2024 • 1 yr 8 mos

During my tenure at e-dialog, I specialized in high-level SEA management for industry-leading enterprise clients, including one of Europe’s largest furniture retail groups. I focused on scaling performance through advanced account structures and data-driven strategies. Core Focus & Key Achievements: Enterprise Account Management: Managed high-complexity accounts for market leaders in the Retail and Insurance sectors, ensuring brand consistency and performance across multiple sub-brands. Massive Budget Scalability: Overlooked and optimized substantial advertising spends, consistently exceeding €100,000+ per month per client group with a focus on maximizing ROAS and market share. Strategic Full-Funnel Excellence: Designed and executed large-scale campaigns across Google and Bing Ads, successfully bridging the gap between Brand Awareness and high-conversion Performance Marketing. Data-Driven Optimization: Leveraged advanced tracking and audience segmentation to refine targeting in highly competitive markets. Interdisciplinary Insights: Gained deep operational experience across diverse industries, providing a versatile perspective on consumer behavior and conversion paths.