Andrea S.

Marketing & Content Creation Data Analyst

Hitachi

Jun 2025 - Present • 1 yr 2 mos

Marketing & Content Creation Data Analyst with a strong understanding of how creative content performs across social platforms. My background in data analysis allows me to read audience behavior, identify engagement patterns, and understand what truly drives attention, retention, and conversions. I combine this analytical mindset with hands-on content creation, producing food-focused short-form videos that blend storytelling, education, and visual appeal. I specialize in making products and ingredients feel natural on camera, explaining processes in a simple way, and creating content that feels authentic rather than promotional. Every piece of content I create is backed by strategy — from hook structure to pacing and visual flow — designed to match how people actually consume TikTok and Reels today. This mix of performance-driven thinking and relatable on-camera presence allows me to deliver UGC that builds trust, feels organic, and supports brand goals such as engagement, awareness, and purchase intent.

Director, Chef, Video editor, content creator

Freelancing Career

Dec 2024 - Present • 1 yr 8 mos

Project description. Fresh Pasta Club is a short-form food video series focused on fresh pasta techniques, sauce development, and ingredient functionality. The content blends storytelling with hands-on cooking, using close-up, texture-driven visuals and natural delivery to show how shapes, textures, and ingredients impact the final dish. The series highlights my ability to create engaging, educational food content that showcases products in authentic, real-cooking scenarios.

Social Media Data Analyst

KPMG

Dec 2019 - Jun 2025 • 5 yrs 6 mos

Social Media Data Analyst with a strong focus on how content performs, not just how it looks. My background in data and performance analysis allows me to understand audience behavior, engagement patterns, and what actually drives conversions on short-form platforms. Alongside analytics, I create food-focused short-form video content where I combine storytelling, education, and visual appeal. I specialize in showing products in use, explaining ingredients and techniques in a simple way, and making content feel natural and relatable rather than “ad-like.” I approach content with both a creative and strategic mindset — every video is designed to hold attention, communicate value clearly, and align with how people actually consume content on TikTok and Reels. This mix of performance awareness + authentic on-camera presence allows me to produce UGC that feels organic while still supporting brand goals like engagement, trust, and purchase intent.