Muhammad Kashif

Performance Marketing Manager

Assia Sweet

Nov 2023 - May 2025 • 1 yr 6 mos

Worked as a Performance Marketing Manager at Asia Sweet, leading paid advertising and growth strategies across Meta platforms. I started working with the brand when its monthly revenue was around PKR 8M and helped scale the business through data-driven performance marketing, creative testing, campaign optimization, and structured scaling strategies. Key Responsibilities: • Managed and optimized Meta (Facebook & Instagram) Ads • Developed performance marketing and scaling strategies • Tested creatives, audiences, offers, and new marketing angles • Optimized campaigns for ROAS, CPA, and profitable growth • Managed advertising budgets and performance analysis • Built retargeting and customer acquisition strategies • Collaborated on creative and promotional planning Through continuous testing, optimization, and scaling, we grew the business to approximately PKR 10 Crore in monthly revenue.