
Nelson
Shopify Design and CRO Expert Turning Visitors Into Customers
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Portfólio
Experiência profissional
Upwork
Freelance • 1 yr 8 mos
Shopify Brand & Visual Designer
Mar 2026 - Present • 4 mos
Led the visual redesign of a Shopify store by improving brand consistency across layouts, typography, colors, icons, and imagery. Enhanced product and landing pages to create a premium user experience while increasing visual appeal and conversion potential. Performed image color correction, designed cohesive UI components in Figma, and created a brand style guide to ensure consistency across future marketing assets. Collaborated closely with stakeholders to deliver a polished, conversion-focused storefront.
Conversion Rate Optimization (CRO) Specialist
Jan 2026 - Present • 6 mos
Analyzed landing page performance using GA4, Microsoft Clarity, and heatmaps to identify user drop-offs and friction points. Planned and executed A/B tests for headlines, CTAs, layouts, forms, and page structure. Collaborated with designers and developers to launch experiments quickly while documenting results and building a testing roadmap. Increased lead conversion rates through data-driven optimization, improving user engagement and maximizing ROI from existing paid traffic.
Shopify Pet Store Designer & Developer
Sep 2025 - Present • 10 mos
Designed and developed a high-converting Shopify pet store for Barkers Bed, specializing in premium dog beds and pet accessories. Created a modern, user-friendly, and mobile-responsive website optimized for fast loading speed and seamless navigation. Implemented SEO-optimized product pages, engaging visuals, and conversion-focused layouts to improve customer experience and increase sales. Integrated secure payment gateways, Shopify apps, and performance-enhancing features to drive organic traffic, boost engagement, and support revenue growth.
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spacewashie
Cliente recorrente

Nova Zelândia
He did a great job redesigning my checkout page. I recommend and will surly use his services again. Fast and reliable
joan_221

Estados Unidos
Working with this shopify mentor transformed my store, guidance on optimization, branding and marketing. He helped me increase sales and finally understand what my business was missing. Highly recommended for anyone serious about growing their e-commerce brand. Thank you very much Amy.
scotthutchin968

Malásia
spacewashie
Cliente recorrente

Nova Zelândia
Excellent work! She did a fantastic job with product optimization and uploading items to my store. Very professional, Good at what she does!

