Kolawole Olawal

Email Marketing Specialist

Playboy • Freelance

Mar 2025 - May 2025 • 2 mos

As the driving force behind Playboy's email marketing strategy, I designed and implemented customer-centric campaigns that combined creativity, personalization, and data-driven decision-making to deliver exceptional customer experiences. My work focused on building automated email journeys, increasing customer engagement, and supporting the brand's eCommerce growth through strategic lifecycle marketing. I managed the complete email marketing process, from campaign planning and audience segmentation to email design, automation, testing, deployment, and performance optimization, ensuring every campaign aligned with the brand's premium identity and marketing objectives. I developed and executed high-converting promotional campaigns for new product launches, seasonal collections, exclusive offers, and special events while maintaining a consistent brand voice across every customer touchpoint. I built and optimized automated email flows, including welcome series, abandoned cart recovery, browse abandonment, post-purchase follow-ups, customer win-back campaigns, and re-engagement sequences to create a seamless customer journey that encouraged repeat purchases and strengthened long-term customer relationships. By leveraging customer data, behavioral insights, and advanced audience segmentation, I delivered personalized email experiences that increased relevance and engagement. I continuously monitored campaign performance by analyzing key metrics such as open rates, click-through rates, conversions, and customer engagement, using A/B testing and data-driven optimization to refine subject lines, content, calls-to-action, and overall campaign effectiveness. Beyond creating visually compelling emails, I focused on developing scalable email marketing strategies that nurtured customer loyalty, improved retention, and supported sustainable business growth. Every campaign was designed with a clear objective, ensuring a balance between engaging storytelling, strong brand consist

Email Marketing Specialist

Fashion Nova • Freelance

Nov 2024 - Dec 2024 • 1 mo

As the Email Marketing Specialist for Fashion nova, I was responsible for developing and executing strategic email marketing initiatives designed to strengthen customer relationships, increase engagement, and support revenue growth for the Shopify store. I planned, designed, and launched promotional campaigns aligned with seasonal collections, product launches, and special sales while maintaining a consistent brand voice across every customer touchpoint. I built and optimized automated email flows, including welcome series, abandoned cart recovery, browse abandonment, post-purchase follow-ups, customer win-back campaigns, and other lifecycle automations to improve the customer journey and encourage repeat purchases. I segmented audiences based on customer behavior, purchase history, and engagement data to deliver personalized messaging that resonated with different customer groups. I created responsive email templates optimized for desktop and mobile devices, ensuring an excellent user experience and strong brand presentation. I continuously monitored campaign performance by analyzing key metrics such as open rates, click-through rates, conversion rates, unsubscribe rates, and overall email-generated revenue. Using these insights, I refined subject lines, email content, layouts, calls-to-action, and sending strategies through ongoing testing and optimization. I collaborated closely with the brand's marketing objectives to ensure every campaign aligned with business goals and customer expectations. My focus was not only on creating visually engaging emails but also on implementing data-driven strategies that nurtured customer loyalty, improved retention, recovered potentially lost sales, and maximized the return on email marketing efforts. Through strategic planning, audience segmentation, automation, and continuous performance optimization, I helped establish email marketing as a key channel for customer engagement and sustainable business growth.