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alyssa_rhodes

Alyssa R

@alyssa_rhodes

Marketing Consultant

Estados Unidos
Inglês
Algumas informações são exibidas no idioma inglês.
Sobre mim
Hello! My name is Alyssa, and I'm a freelance marketing consultant located in Seattle, Wa. My background spans brand strategy, digital marketing, content development, event production, and campaign management for DTC brands, travel destinations, and experience-driven businesses. I’m especially well-suited to project-based work where clarity, alignment, and follow-through are needed. Through focused audits, I identify what’s working, what’s not, and where effort can be optimized across web, email, and media. I then offer practical, prioritized next steps that help brands meet their goals. ... Saiba mais

Habilidades

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alyssa_rhodes
Alyssa R
offline • 

Conheça meus serviços

Google Meu Negócio (Perfil da Empresa no Google)
I will optimize your google business profile to increase visibility
A partir deUS$ 150 /projetoMais detalhes

Experiência profissional

Brand Director

Next Glass • Período integral

Aug 2021 - Aug 2023 • 2 yrs

Owned and aligned marketing systems across multiple consumer brands, including web, email, social, advertising, and content channels to improve clarity, efficiency, and performance. • Led the cleanup and deployment of a refreshed brand identity for the Untappd Insiders program, ensuring consistency across all digital touchpoints. • Reorganized digital assets, content strategy, and campaign execution to better support audience communication and conversion goals. • Partnered cross-functionally to translate business objectives into clear, executable marketing plans with defined scope and timelines. • Developed and executed integrated campaigns from strategy through reporting, providing clear insights and recommendations post-launch.

Marketing Manager

Artesa Vineyards • Período integral

Feb 2020 - Feb 2021 • 1 yr

• Partnered with internal stakeholders to inform content and goals for the website, eComm, social media, advertising, newsletter, and sales collateral. • Reworked marketing budgets and channel priorities in response to shifting DTC and on-premise revenue, increasing eCommerce and membership conversions. • Cleaned up content workflows and digital asset management to reduce duplication and improve execution efficiency. • Managed agency partners on new product brand and GTM initiatives, overseeing delivery from concept through launch. • Audited existing campaigns and workflows to identify redundancies, misalignment, and opportunities for simplification.

Account Manager

Astra Digital Marketing • Período integral

Mar 2019 - Feb 2020 • 11 mos

• Managed project-based client engagements focused on campaign planning, execution, and performance analysis. • Audited client marketing efforts to identify gaps in messaging, channel alignment, and budget allocation. • Translated client goals into scoped marketing plans with clear deliverables, timelines, and success metrics. • Served as primary point of contact for clients, ensuring clarity and accountability throughout each engagement.