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allen_sun_1228

Allen S

@allen_sun_1228

Personal Life Coach, Corporate Strategy Expert

China
Chinês, Inglês
Algumas informações são exibidas no idioma inglês.
Sobre mim
I am a marketing professional with over 10 years career experience of multiple industries based in China, and running a consulting startup as a "Life Strategy Coach". Traditional Chinese metaphysics and modern Western analytical theories are integrated in my business systems, which aim to building a sustainable personal development structure for planning better life. Whether you are a fresh graduate, working professional‌, corporate executive or start-up owner, as long as you are suffering in confusion or lost about the future, I am waiting for free talk with you!... Saiba mais

Habilidades

a
allen_sun_1228
Allen S
offline • 

Conheça meus serviços

Orientação Profissional
I will provide coaching for how to find a suitable job
A partir deUS$ 30 /projetoMais detalhes

Experiência profissional

Roche

Product Manager

Roche • Período integral

Sep 2019 - Feb 2021 • 1 yr 5 mos

- Fully understand trend of disease development in HER2 product treatment with clear positioning of HPK (Herceptin, Perjeta and Kadcyla), illustrate unique value of products for target customers and develop growth opportunities by collecting and analyzing competitor information based on sales feedback and marketing intelligence; - Design and implement marketing project of Herceptin (clear objectives, deliverables and timeline) in collaboration with internal & external partners; - Make and communicate promotion stories and tools based on HER2 CMKT strategy and area situation, provide 1st-line sales with guidance by internal training, which is helpful to execute product strategy and achieve sales target; - Ensure smooth implementation of various promotional events by highly efficient proposal, planning, on-site execution, stakeholders management, and post-event appraisal with excellence suggestions of promotional events performance based on monthly / quarterly data analysis and reports; - Maintain regional KOL network and keep good relationship with KOLs by regular business visiting with sales teams; - Make system and process excellence based on long-term and short-term strategy in agile transformation, such as EDP (beyond budget), “One In One Out” (RoBot for event process excellence), and BPM etc.; - 2020 Roche Pharma China Annual Meeting: Music Festival & Parallel Sessions on “Super Topics”, including process management, content marketing, on-site execution with 98% overall satisfaction rate, and 96% employees consider that annual meeting provide them with clear goal in 2020.