
Ayush A
Lead Product Manager
Habilidades

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Experiência profissional
Lead Product Manager
Zoom Video Communications • Período integral
Feb 2025 - Aug 2025 • 6 mos
- Led product strategy for small business segment (10-250 employees) on PLG Product team - Partnered with design, ecommerce, and engineering teams to streamline zero-state onboarding by reducing menu options from 70+ to under 20, improving user experience while minimizing discovery impact - Identified critical AI adoption barrier: discovered 53% of Zoom users had end-to-end encryption enabled, blocking access to AI features; designed and implemented customer education UX with one-click workflow to toggle encryption settings
Senior Product Manager
Vetsource (Mars Petcare) • Período integral
Jan 2023 - Nov 2024 • 1 yr 10 mos
Led ecommerce Subscription and Loyalty Product Group responsible for 70% of $500M annual revenue ● Reversed negative growth trajectory: partnered with Category Management to standardize subscription incentives, transforming -1% annual decline into 13% growth in 2023 ● Increased engagement metrics: grew subscriptions per user from 1.3 to 1.9 and orders per subscription from 4.7 to 6 through strategic feature launches including Reactivate Canceled Subscriptions and Order Now capabilities ● Reduced subscriber churn by 18% and increased lifetime value from $290 to $322 through UX refinements and in-the-moment messaging at cancellation points ● Delivered $5M+ impact by implementing a solution reducing payment-related cancellations from 12% to 5.7% ● Drove $14M+ annual revenue through on/off-site Product Suggestions feature, increasing multi-category purchasers from 10% to 13.5% ● Piloted manufacturer-funded retention incentive reducing monthly churn from 5% to 4.7% ($3.8M opportunity)
Co-Founder and CEO
Innade • Período integral
Dec 2020 - Jan 2023 • 2 yrs 1 mo
● Led product, partnerships and fundraising for Innade, Raised 6-figure capital from a global institutional fund ● Built Innade to 300+ professionals offering wellness therapy and life coaching ● Partnered with leading companies in Asia to offer the platform to their employees