Alicia F

Co-Founder / Brand & Content Manager

Freed Beauty • Autônomo

Sep 2025 - Present • 1 yr 1 mo

Help manage and grow a clean beauty retail business, with a focus on content creation, social media marketing, product purchasing, store merchandising, website design and product listing, customer experience, and graphic design for marketing materials. Create photo and video content showcasing beauty and skincare products, develop engaging campaigns, and support brand growth through digital and in-store marketing.

Co-Owner / E-Commerce & Brand Manager

LivingEarthBeauty • Autônomo

Sep 2012 - Present • 14 yrs 1 mo

Own and manage an online clean beauty business specializing in natural and vegan beauty products. Responsible for e-commerce operations, product marketing, product sourcing, testing and purchasing, email marketing, graphic design, website management, product listing and updating, customer experience, shipping, and brand partnerships. Developed product-focused content and digital marketing assets designed to educate customers and showcase products in an authentic, visually appealing way.

Sales Associate

Paris Paris • Meio período

Aug 2010 - Dec 2012 • 2 yrs 4 mos

Worked in fashion retail, helping customers with product selection and styling while leading all visual merchandising and brand presentation. Developed strong knowledge of fashion trends, customer experience, and presenting products in a way that highlights their features and value.