
Paulina A
Scale your Shopify sales with Klaviyo Omnisend Email Marketing Automation
Habilidades

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Portfólio
Experiência profissional
Shopify Email Marketing & Klaviyo Specialist
Alight Solutions • Freelance
Dec 2023 - Nov 2024 • 11 mos
Worked as part of the digital marketing team supporting DTC (direct-to-consumer) brands with their email marketing programs on Klaviyo, Mailchimp, and Omnisend. Key contributions: • Managed email campaigns for multiple Shopify clients, sending 4–6 campaigns per week. • Created and optimized automation flows leading to a 25% increase in email-driven revenue for a leading fashion brand. • Developed audience segmentation strategies based on customer behavior, purchase history, and engagement levels. • Wrote conversion-focused email copy for promotions, product launches, and seasonal campaigns. • Collaborated with designers and copywriters to produce visually engaging newsletters.