Ali Hamza

Landing Page & CRO Specialist

MarketingProfs • Freelance

Feb 2024 - Present • 2 yrs 4 mos

Collaborated with marketing agencies and paid acquisition teams to develop high-performing landing pages for traffic campaigns. Focused on aligning ad messaging with landing page experience to maximize ROI. Conducted copy audits, A/B testing recommendations, and full-page rewrites to improve conversion performance across campaigns. Key Achievements: • Reduced cost-per-lead (CPL) through improved landing page messaging • Increased campaign ROI by optimizing copy-to-offer alignment • Delivered conversion-focused frameworks used across multiple campaigns

Senior Conversion Copywriter & Website Strategist

Technoloy • Freelance

Sep 2023 - Jul 2025 • 1 yr 10 mos

Led end-to-end website copy and messaging strategy for B2B SaaS and fintech companies preparing for growth, funding rounds, and paid acquisition scale. Focused on transforming underperforming websites into conversion-driven assets by aligning positioning, user intent, and funnel psychology. Delivered full website rewrites, landing pages, and conversion frameworks that improved clarity, reduced bounce rates, and increased demo bookings and qualified leads. Worked directly with founders and marketing teams to refine value propositions and create scalable messaging systems. Key Achievements: • Increased landing page conversion rates by 25%–60% across multiple client projects • Helped SaaS brands improve demo booking rates through strategic messaging clarity • Positioned early-stage startups for stronger investor and market perception

Email Marketing & Sales Funnel Copywriter

Digital Impact Solutions • Freelance

Dec 2022 - Dec 2024 • 2 yrs

Created high-converting email sequences and sales funnels designed to nurture leads, increase customer lifetime value, and drive consistent revenue. Worked on welcome sequences, product launches, and automated flows aligned with customer journeys. Focused on combining persuasive copy with behavioral triggers to improve open rates, click-through rates, and conversions. Key Achievements: • Increased email-driven revenue by up to 40% for selected campaigns • Improved engagement rates through audience-focused messaging and segmentation • Built scalable email systems supporting long-term growth