Alfonsina C

Product and Sales Business Development

Volkswagen • Período integral

Dec 2025 - Present • 10 mos

I work in the Aftersales department both in the Planning, Logistics, Pricing and Product Marketing team and the Sales Strategic Channels team. My main projects and activities so far are: • Data retreving, transforming, and processing with Excel and Power Query • Data visualization and strategic reporting with PowerBI • Pricing strategies, clustering pricing models, market research for competitor's pricing • Concurrence analysis for products (i.e. products that are usually bought together in order to create packs and kits based on buyer's behavior) • Supporting the end-to-end creation of a new business line and all related integration process • Presenting and explaining data results to help create useful business insights • Creating dashboards based on stakeholder's needs and key points and helping them in the interpretation to get actionable insights: • Analytical dashboards to design and adjust marketing campaigns • Strategic dashboards for negotiation and monitoring business KPIs • Strategic dashboards for sellers to evaluate performance and improvement areas • Cross-area colaboration and knowledge implementation • Designing and leading a project for efficient business incentives to sellers based on data-driven KPIs • Organize work pipelines and processes to make them more efficient • Communication across different teams and departments, working hand to hand to achieve business goals • Bring my transversal business analytics knowledge to apply to old ways of doing business in order to improve and make them more agile. This has had the greatest impact on our work culture. • Created automated workflows with Power Automate to eliminate and replace repetitive, time consuming tasks.

Data Analyst and Product Manager

Consult • Período integral

Jun 2023 - Dec 2025 • 2 yrs 6 mos

– Define and refine the product vision and roadmap, aligning platform evolution with business objectives and user needs – Conduct market and competitor research to identify gaps, opportunities, and emerging trends in HR tech and freelance consulting – Lead data collection, processing, and analysis workflows to guide decision-making and improve product performance – Automation of business processes with tools like n8n – Collaborate cross-functionally with engineering, design, and marketing teams to conceptualize and deliver new features and enhancements – Develop product specifications, user stories, and acceptance criteria to ensure efficient and accurate implementation – Perform usability testing and platform validation, recommending UI/UX improvements to optimize user experience – Coordinate feature releases and quality assurance testing, ensuring functionality, consistency, and high performance – Oversee, support, and follow up on client and consultant processes, ensuring operational excellence and customer satisfaction – Create and manage digital content and creative assets (web, email, and written materials), ensuring cohesive branding and communication – Collaborate in marketing data analysis and digital strategy, aligning product growth initiatives with user behavior insights – Communicate product updates, priorities, and results to internal stakeholders and leadership – Analyze usage metrics and feedback loops to drive continuous platform improvement and innovation with Google Analytics – Find prospects and leads. Arrange and participate in meeting with potential clients presenting the product