Mian Mudassar

Senior Search Engine Optimization Manager

2Marketing • Freelance

Feb 2026 - Present • 8 mos

Manage SEO strategies to improve organic search visibility, website traffic, and lead generation. My work includes technical SEO, on-page SEO, off-page SEO, keyword research, competitor analysis, and content optimization. Conduct keyword research, search intent analysis, SERP analysis, and competitor benchmarking to find relevant opportunities. Develop SEO content strategies, topic clusters, and content plans aligned with business services and customer needs. Lead technical SEO improvements covering website architecture, crawlability, crawl efficiency, indexing, Core Web Vitals, and schema markup implementation. Improve on-page content, headings, internal linking, and website structure to help search engines understand important pages. Strengthen content quality through clear information, author profiles, structured data, and E-E-A-T signals. Work with content writers, designers, and developers to implement SEO recommendations and improve the user journey. Manage ethical link building, SEO outreach, digital PR, and brand mentions to support website authority. Also execute LinkedIn lead generation through personal branding, thought leadership content, and targeted outreach. Use Google Analytics 4 (GA4), Google Search Console, Ahrefs, and SEMrush to monitor organic traffic, keyword performance, website issues, and SEO KPIs. Provide clear SEO reporting, explain completed work, and identify priorities for ongoing improvement.

Senior Search Engine Optimization Specialist

Xeven Solutions • Período integral

Jan 2024 - Jul 2026 • 2 yrs 6 mos

Managed SEO campaigns for company and client websites, covering on-page SEO, off-page SEO, technical SEO, Local SEO, and Google Business Profile management. Conducted keyword research, competitor analysis, and website audits to identify content opportunities and technical issues. Developed SEO content plans based on target keywords, search intent, business goals, and relevant topics. Improved website content, page structure, and on-page SEO elements. Reviewed website performance, identified technical SEO gaps, and worked with the team to implement practical improvements. Used Google Search Console to monitor indexing, search performance, and website issues. Planned and managed link-building campaigns and SEO outreach to develop relevant backlinks. Monitored backlink activity and organic performance to guide ongoing optimization. Managed Google Business Profile optimization and local business listings to support local search visibility. Updated profile information and created GBP visuals using Canva and Figma. Tracked local SEO performance and recommended improvements. Led regular team meetings, coordinated SEO tasks, and supported communication across content and technical teams. Monitored SEO KPIs and prepared performance reports with findings, completed work, and next steps. Used Google Analytics, Google Search Console, Ahrefs, and SEMrush for SEO analysis, keyword tracking, competitor research, and reporting. Stayed informed about search engine updates and adjusted SEO strategies as needed.