
Alexander
Social Media Marketing, Performance Ads, Lead Generation, Customer Acquisition
Habilidades

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Experiência profissional
Social Media Marketing & Paid Ads Specialist
Digital Marketing • Freelance
May 2026 - Sep 2026 • 4 mos
I started my career in digital marketing after seeing businesses invest heavily in social media and paid advertising without having a clear strategy for turning clicks, engagement, and traffic into qualified customers. This motivated me to focus on performance-driven Social Media Marketing, Paid Advertising, Lead Generation, and Conversion Optimization. Today, I work with businesses to build marketing strategies that connect audience research, content, paid traffic, targeting, conversion tracking, and ongoing campaign optimization. My expertise covers Social Media Marketing, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, PPC, Lead Generation, Retargeting, Content Strategy, and Conversion-Focused Marketing. My approach is centered on measurable business outcomes rather than vanity metrics. I optimize campaigns with key performance indicators such as CTR (Click-Through Rate), CPC (Cost Per Click), CPL (Cost Per Lead), CPA (Cost Per Acquisition), conversion rate, ROAS (Return on Ad Spend), and overall ROI (Return on Investment). Through audience segmentation, compelling ad creatives, strategic targeting, landing-page optimization, A/B testing, retargeting, and performance analysis, I help businesses attract more relevant prospects and move them closer to becoming customers. Depending on the industry, offer, traffic source, and starting point, my performance goals may include reducing CPL by 20–40%, improving CTR to 3–8%+, achieving 2–4x ROAS, and improving landing-page conversion rates toward 5–15%. My overall goal is to create a connected customer-acquisition system where social media builds awareness, paid advertising generates qualified traffic, and conversion-focused strategies turn that traffic into measurable leads, appointments, inquiries, and sales.