Alexander M

Engineering Technical Content Writer

EQUANS GROUP • Freelance

Feb 2023 - Aug 2025 • 2 yrs 6 mos

-Wrote approximately 90 web articles, white papers, and service pages over three years covering electrical installations, HVAC systems, building energy management, and facility management operations across Equans' global web properties. -Produced case studies documenting completed projects in sectors including data centers, healthcare facilities, and industrial sites, translating engineering outcomes into content readable by procurement and operations audiences across 10 regional markets. -Wrote decarbonisation and energy transition content covering low-carbon building retrofits, renewable energy integration, and building management system upgrades, contributing roughly 12 white papers over the engagement. -Developed product and service page copy across approximately 40 pages for Equans' Digital and ICT division, covering smart building systems, IoT-enabled facility monitoring, and predictive maintenance platforms. -Collaborated with engineering and SMEs across six disciplines and multiple country teams to extract technical detail for long-form content on high-voltage installations, mechanical and robotics applications, and industrial energy efficiency.

Technical Content Specialist

Aaki Corp • Meio período

Oct 2022 - Aug 2023 • 10 mos

- Wrote approximately 35 technical articles and product pieces covering electric motor bearing failure, VFD-induced shaft voltages, eddy currents, and shaft grounding, targeting electrical contractors, motor repair shops, and industrial maintenance teams. - Produced 8–12 installation guides and reference documents for Aaki's Motor Shaft Grounding Modules, translating product specs and mounting requirements into step-by-step instructions for field technicians. - Contributed 20 blog and Learning Centre pieces explaining static bonding principles, oilfield grounding applications, and the safety rationale for anti-static cable spools in high-risk industrial environments. - Wrote product page copy for approximately 10 SKUs across the motor shaft grounding and static bonding product lines, covering compatibility specs, installation time, and buyer use cases.

Tech Content Writer | Editor

KOI Knives • Meio período

Jan 2021 - May 2023 • 2 yrs 4 mos

- Created about 350 product and editorial pieces over the engagement, covering blade geometry, steel composition, heat treatment processes, and handle construction. - Researched the Australian and international knife market across four buyer segments — collectors, professional chefs, EDC customers, and gifting buyers — to inform content positioning and topic selection. - Coordinated with photography and design teams on roughly 25 campaigns over four years, aligning written copy with visual direction across product pages and brand editorial. - Tracked performance across product and editorial content, adjusting topic focus and format based on engagement data from KOI's site and social channels. - Analyze performance data to adjust methods and boost consumer interaction.