Alessia

Shopify Facebook, Instagram and Meta Ads Specialist

Contra • Freelance

May 2024 - Apr 2026 • 1 yr 11 mos

I worked with Shopify store owners, ecommerce brands, and dropshipping businesses to help grow their online presence through professionally managed Facebook, Instagram, and Meta Ads campaigns. My focus was on helping businesses reach the right audience, improve customer engagement, increase website traffic, and support long term ecommerce growth through strategic digital advertising. My responsibilities included audience research, campaign setup, targeting, retargeting, budget monitoring, ad performance tracking, and campaign optimisation to improve overall advertising results. I also assisted clients with product promotions, ad creatives coordination, Shopify marketing support, and social media advertising strategies designed to increase conversions and strengthen brand visibility across Meta platforms. I worked closely with clients to understand their goals, maintain organised campaign management, and provide reliable marketing support through clear communication and performance focused strategies. My approach focused on helping ecommerce brands build a stronger online presence, attract potential customers, and achieve sustainable growth through effective Facebook, Instagram, and Meta advertising solutions.

Shopify Virtual Assistant and Ecommerce Marketing Specialist

Upwork • Freelance

Oct 2023 - Mar 2026 • 2 yrs 5 mos

I worked with Shopify store owners, dropshipping brands, and ecommerce businesses to help manage daily store operations and support long term business growth. My responsibilities included product listing, product updates, inventory management, collection organisation, order processing, and customer support to ensure Shopify stores remained organised, efficient, and professionally managed. I also assisted clients with Shopify marketing, Facebook and Instagram promotions, Meta Ads support, social media management, and basic Shopify SEO to help improve visibility, increase customer engagement, and support sales growth. I focused on providing reliable virtual assistance, clear communication, and consistent support while helping ecommerce brands maintain smooth operations and build a stronger online presence.

Google Business Profile and Local Visibility Consultant

Kwork • Freelance

Jul 2024 - Mar 2026 • 1 yr 8 mos

I helped local businesses create a stronger digital presence by improving how they appeared on Google Search and Google Maps. My work focused on helping businesses become easier to find online, stand out from competitors, and attract more local customers through properly managed Google Business Profiles and local visibility strategies. I handled Google Business Profile setup, profile optimisation, service configuration, business information management, keyword placement, and profile enhancements designed to improve local reach and customer trust. I also supported businesses with Google Maps visibility, local citations, profile updates, reputation support, and location based SEO strategies to help improve search positioning and customer engagement. Working with different business owners gave me the opportunity to understand how important visibility and credibility are for local growth. I focused on providing organised support, professional communication, and tailored optimisation strategies that helped businesses strengthen their online reputation, improve local discoverability, and maintain a more professional presence across Google platforms.