a
albinawrobel

Albina Wrobel

@albinawrobel

I will design a high converting email marketing campaign for your store

Canadá
Inglês, Francês, Russo
Algumas informações são exibidas no idioma inglês.
Sobre mim
I'm an email marketing specialist who leads with analysis, not templates. Before I design a campaign, I look at how your business actually earns customers — where the friction is, what's converting, what isn't — then build around that. My background is a little unconventional: I study astrophysics, which trained me to treat every result as data, not a guess. I bring that same discipline here. Every campaign is a hypothesis I can measure and refine. I work with Klaviyo and most major ESPs, from single campaign emails to full lifecycle sequences.... Saiba mais

Habilidades

a
albinawrobel
Albina Wrobel
offline • 

Conheça meus serviços

Gerenciamento de Campanhas
I will design email marketing campaigns
Automações de E-mail
I will build a welcome flow or lifecycle email

Portfólio

Experiência profissional

Growth Lead

Wrobel Marketing Group • Período integral

Aug 2026 - Present • 1 mo

- Lead email marketing, lifecycle, and CRO strategy for e-commerce and service-based clients. - Analyze client acquisition funnels and customer journeys before building campaign strategy — identifying friction points and conversion opportunities ahead of execution. - Design and deploy campaign emails, welcome flows, and lifecycle sequences using Klaviyo and other ESPs. - Own client scoping, pricing, and relationship management across a range of small-business verticals. - Built the agency's marketing collateral, case studies, and outreach systems from the ground up.

E-Commerce & Marketing Manager

Marketing • Período integral

Dec 2019 - Aug 2023 • 3 yrs 8 mos

- Digital Infrastructure & E-Commerce Operations: Built and maintained a custom digital storefront and booking ecosystem (Wix, Square API), embedding secure payment gateways and registration forms to streamline user booking flows. - Digital Marketing & Geo-Targeting: Directed local Google Ads campaigns and digital revenue channels. Restructured ad targeting from macro-regional parameters to hyper-local radiuses, boosting campaign Click-Through Rate (CTR) from <1% to ~9% and scaling digital client acquisition 5x. - GA4 Web Analytics & Funnel Optimization: Implemented Google Analytics 4 (GA4) event-based tracking to monitor user behavior, traffic attribution, and conversion drop-off points across the booking funnel. - Operations & Team Leadership: Supervised daily operations and directed a cross-functional team of up to 4 staff members across 3 functional areas, balancing technical backend workflows with scheduling, client relations, and quality assurance. - Client Retention & Financial Administration: Managed lead follow-up workflows and administered digital billing, invoicing, and Square payment processing, maintaining high financial accuracy and driving recurring client retention.