Alba

Brand Identity & Visual Media Designer | Authority Creative Voice

Freelancer.com • Freelance

Apr 2024 - Jun 2026 • 2 yrs 2 mos

I focused on developing visual brand guidelines, digital asset kits, and marketing creative for corporate clients and digital service firms. My main objective was taking brand positioning goals and translating them into cohesive visual assets across web, print, and social media channels. I structured master design systems, establishing color palettes, typography rules, and image treatment standards that ensured visual consistency across all customer touchpoints. I analyzed competitor creative positioning, identifying visual gaps in target market sectors and crafting distinct design assets to secure strong brand authority. My structured design work helped growing companies establish polished, professional visual foundations that justified premium market pricing.

Social Media Visual Manager & Ad Asset Lead | Commerce Growth Media

Freelancing Career • Freelance

Apr 2024 - Jun 2026 • 2 yrs 2 mos

In this specialized role, I serve as a high-level creative manager overseeing the visual content strategy and ad asset production for direct-to-consumer e-commerce brands across social media channels. I build scalable content matrices, combining AI video shorts, animated product showcases, and high-impact graphic carousels to maintain consistent brand presence on Instagram, TikTok, and Pinterest. I design mobile-first visual layouts, using bold typography, pattern interrupts, and dynamic motion callouts to maximize feed-stopping power and click-through rates. I run continuous creative split tests across ad visual variations, comparing thumbnail frames, color treatments, and video hook angles based on campaign interaction data. My strategic visual management turns disconnected social media channels into unified, high-converting visual storefronts that drive predictable traffic and sales.

E-commerce Visual Asset Migration & Quality Lead | Digital Commerce IT

Freelancer.com • Freelance

Aug 2021 - Sep 2025 • 4 yrs 1 mo

I focused on the technical processing, color standardization, and catalog asset management for large-scale e-commerce stores moving across digital selling platforms. My role involved batch-processing thousands of product photographs, enforcing strict canvas dimensioning, DPI scaling, and color profile matching (sRGB/CMYK) across diverse catalog lines. I built automated Photoshop script actions to execute rapid background removals, shadow generation, and file compression routines without sacrificing image sharpness. I managed database uploads, ensuring visual asset files synced correctly with central inventory SKUs, metafield tags, and product variants across Shopify and Amazon engines. I conducted quality assurance checks on catalog pages, locating broken asset links, improper aspect ratios, and compression artifacts to maintain clean site presentation. My technical asset management allowed online retailers to execute massive catalog updates without operational delays or site performance hits.