alana florence

Freelance Squarespace Website Designer & Developer

Coffee Gallery • Autônomo

May 2022 - Present • 4 yrs 1 mo

Designed, built and launched 200+ Squarespace websites for clients across the UK, USA, Europe, Canada and Australia. Worked with businesses in e-commerce, coaching, photography, fashion, health and wellness, restaurants, real estate, non-profits and creative industries. Delivered full-service projects from initial brief and wire framing through to launch, SEO setup and client handover.

Squarespace Landing Page & Sales Funnel Designer

Freelancing Career • Autônomo

May 2024 - Dec 2024 • 7 mos

Designed and built high-converting Squarespace landing pages and sales pages for coaches, course creators, product launches and service-based businesses. Specialised in above-the-fold design, CTA placement, testimonial sections, pricing tables and opt-in forms that drove measurable increases in leads and sales.

Squarespace Redesign Specialist

Freelance Web Designer • Autônomo

Feb 2022 - Jul 2022 • 5 mos

Executed full Squarespace website redesign projects for clients whose existing sites were outdated, slow or underperforming. Modernised layouts using Squarespace 7.1 Fluid Engine, improved UX and navigation, refreshed brand visuals and migrated sites from Squarespace 7.0 to 7.1. Delivered redesigns that consistently improved client satisfaction, bounce rates and search rankings.